8 P's

1.     The 8 P’s

Product: A change in lawn care and/or landscaping design

Price: A less traditional lawn

Place: Radio, TV, and Outdoor Advertising in the Chesapeake Bay Region

Promotion: Mainly Advertising but some PR

Publics: Homeowners, Policy Makers

Partnership: The club itself is simply a series of partnerships. The club consists of partnerships between Chesapeake Bay Program and government agencies including the National Oceanic and Atmospheric Administration, VA Department of Conservation and Recreation, and The Virginia Coastal Zone Program. The club also represents a partnership between local government and regional planning districts.

Policy: Attempts to mandate fertilizer

Purse Strings: See partnerships: that is where the money lies. The “club” is a “club” in name only.