News/PR

·      News Release on Virginia.gov

This news release was posted onto the Virgina government website in March 2007. The release announces the campaign’s advertisements will begin to run in Richmond and Hampton Rodes, VA. The release gives an overall supportive tone to the campaign. It outlines what the Chesapeake Club’s goals are and gives several reasons why they support the cause. The Virginia government also is giving the campaign its support it providing funding for the advertisements and facilitating relationships with the National Oceanic and Atmospheric Administration and Chesapeake Bay Program Implementation Grant fund.

http://www.dcr.virginia.gov/pr_relz_detail.shtml?id=2011-11-05-15-11-28-99855

·      Article in March/April 2007 issue of Costal Services Magazine

Costal Services Magazine is a periodical publication produced by the National Oceanic and Atmospheric Administration. The article is written from the standpoint of specialists interested in solving environmental problems, such as the pollution of the Chesapeake Bay.  The article praises the campaign’s success in Washington D.C. and highlights the plans of the Virginia government to bring the program into their state. The article acknowledges the innovative approach of the program’s use of humor, and also discusses how the tactics of commercial marketing have been applied to social marketing.

http://www.csc.noaa.gov/magazine/2007/02/article2.html

·      Local Newspaper Article “Humor Boosts Bay Ads on Pollution”

This article was published in the Daily Press, a local newspaper for Hampton Roads, VA. Much like the previous two articles it takes a positive stance on the Chesapeake Bay Club’s approach to preventing pollution. Because it is written for a local readership the article explains the cause and scientific evidence behind the dangers of pollution in the bay. The article also explains the aims of the campaign and why its humor appeal seems to be working. This article provides basic information for the public on how, why and when these ads will be running on their TV and radio stations in the future.

http://articles.dailypress.com/2007-03-06/news/0703060057_1_chesapeake-bay-program-crab-cake-bay-friendly